Press Release

CAULIPOWER® Debuts Its New Parent Brand - Featuring Breakthrough Products And A Veggie-First Mission: Vegolutionary Foods™

September 13, 2018

CAULIPOWER, the country's fastest-growing pizza brand, announces its new umbrella brand, Vegolutionary Foods, a platform on a mission to revolutionize vegetable-based foods. The new over-arching umbrella will house the sister brand Sweet PotaTOASTS™ with its first-ever, frozen toast made from sliced and roasted sweet potatoes, alongside CAULIPOWER, which introduces the first-ever All-Natural Uncured Turkey Pepperoni Pizza available in retail.

The Vegolutionary Foods' army of products will be unveiled at Natural Products Expo East at booth #6435 and available at select retailers nationwide. With just 18 months on the market, CAULIPOWER is the #1 selling cauliflower crust pizza and the #1 selling gluten-free pizza brand in the U.S. with 93% and 28% market share, respectively1.

The new Sweet PotaTOASTS are frozen, ready-to-make roasted sweet potato slices, offering a one-ingredient solution to gluten free toasts. The "best thing since sliced bread" product is gluten-free, vegan, paleo with 15 Net Carbs, high fiber, non-GMO, offers an excellent source of Vitamin A & C and does not use artificial colors, flavors or preservatives –just like the cauliflower-Pinterest-pizza-origin, this meal hack provides a solution for folks looking for better-for-you options. Sweet PotatTOASTS can be cooked in the toaster, or toaster-oven for 1-2 cycles; and is launching at Sprouts Farmers Market, as well as on

Adding to the better-for-you offerings, Vegolutionary Foods' original brand CAULIPOWER's All-Natural Uncured Turkey Pepperoni Cauliflower Pizza offers a gluten-free cauliflower pizza with lean protein without artificial ingredients, nitrates or nitrites and provides a good source of Calcium, Vitamin D and an excellent source of Vitamin C. The first-of-its-kind flavor joins CAULIPOWER's All Natural Uncured Pepperoni, Margherita, Three Cheese, Veggie, Plain and Paleo Crust. Like all of CAULIPOWER's pizzas, real cauliflower is the first ingredient offering fewer calories, sugar, sodium, fat, and more vitamins, nutrients and fiber than the leading brands.

"We are truly humbled by the runaway success of CAULIPOWER – and that fact that fans are now bringing home a CAULIPOWER pizza every five seconds," said Gail Becker, CEO and Founder. "We are thrilled to have a platform to lead vegetable hackers and others struggling to make healthier food decisions without sacrificing taste. It's certainly time for a Vegetable Revolution and we are thrilled to have more folks join the Vegolution!"

About Vegolutionary Foods:

Vegolutionary Foods is a platform of convenient, veggie-forward, meal-hacking products, including CAULIPOWER pizzas and SweetPotaTOASTS. Making your favorite foods not just guilt-free but genuinely good for you, Vegolutionary Foods offers ready-to-cook meals with more nutrition, lower calories, fat, and sugar, and that are naturally gluten-free, paleo or vegan. The company has a track record of disrupting the grocery industry, innovating two new categories: cauliflower-crust pizza and superfood toast. Vegolutionary Foods is now the umbrella brand to CAULIPOWER, which was founded in 2017 by Gail Becker and has quickly become one of the fastest growing brands in North America, with dominate market share in the frozen pizza category. Products are available in more than 15,000 conventional, natural and specialty stores across the US and Canada. Learn more at

CAULIPOWER ingeniously reinvents pizza to be lavishly nutritious, righteously delicious and accessible to all. CAULIPOWER products use real cauliflower and nothing synthetic, creating vitamin-rich and naturally gluten-free options that are lower in calories, sugar, fat and sodium. Innovators and originators of a white-hot grocery category, CAULIPOWER is the #1 cauliflower crust pizza, #1 gluten-free pizza, and fastest growing pizza brand in the US. Did we mention they make Baking Mix too? Founder, CEO and mom of two sons with Celiac Disease, Gail Becker left a global executive position to launch the company in 2017 after realizing that the food industry was in no hurry to offer effortless, healthy options that taste like the real thing. Every CAULIPOWER purchase benefits OneSun, a program installing edible teaching gardens in underserved public schools. CAULIPOWER is part of Vegolutionary Foods, a platform of convenient, veggie-forward, meal-hacking products. Find one of CAULIPOWER's 15,000 retailers and get recipe inspiration at or join the @CAULIPOWERED community on social.

1 Source: SPINS, 4 weeks ending 8/12/18