Answering the call for a simpler way to prepare delicious, better-for-you foods with the "It" vegetable of 2017, CAULIPOWER launches their first nationally available line of ready-to-cook, cauliflower-based foods with cauliflower-crust pizzas. CAULIPOWER introduces an entirely new product category, innovating America's favorite foods into nutrient-rich, convenient and accessible alternatives. The new line is now available at select Whole Foods, Amazon.com and Bristol Farms, with other large retailers coming soon.
CAULIPOWER pizzas are made with real cauliflower, are nutrient-rich and gluten-free. While they taste like conventional recipes, they have less sodium, calories and sugar, and are higher in vitamins than most conventional and gluten-free frozen pizzas. In a recent survey, three out of five consumers admitted that while they love eating pizza, they worry about the calories in the comfort food favorite. Many consumers think the healthier options are expensive, time-consuming, and just not as tasty. Nearly four out of five respondents would like to increase their vegetable intake. (Berland, 2016)
Creating a vegetable-forward meal in under 15 minutes, CAULIPOWER pizzas are available in four varieties: Three-Cheese, Veggie, Margherita and plain crust.
CAULIPOWER is the brainchild of Gail Becker, former President of Edelman, who made the jump from a globally recognized corporate career to the world of entrepreneurship. After both her sons were diagnosed with Celiac disease, she was frustrated by the poor nutritional value of today's gluten-free options and wanted to create one product that could go beyond just 'gluten-free' to be craveable and delicious to anyone.
"I was really taken with the idea of bringing a concept that was born on the internet to life," said Gail Becker, founder and CEO of CAULIPOWER. "I knew there was a large segment of the population that want to eat healthier, but may not have the time or resources to make those foods from scratch. My vision for CAULIPOWER is to advocate for accessible nutrition, that's easy and even a bit unexpected. The ultimate hope is for the products to help nourish today's children so that they can become healthy adults who contribute to a sustainable and better world."
CAULIPOWER supports OneSun, a fund creating edible gardens at underserved schools across the country to educate kids on where their food comes from, combat obesity and inspire a new generation to love and harvest vegetables.
CAULIPOWER is available now at select Whole Foods and on Amazon.com. Bristol Farms will carry CAULIPOWER products in March and other major retailers will soon be announced.
Available in four tasty varieties, the possibilities are endless, with classic recipes and a plain crust option too. CAULIPOWER is available in:
CAULIPOWER reinvents our favorite foods to be naturally nutritious, righteously delicious and accessible to all. CAULIPOWER products use cauliflower resulting in nutrient-rich, naturally gluten-free options lower in calories, sugar, sodium and fat than traditional offerings. CAULIPOWER is innovating a new market category, making convenient options that taste like conventional recipes available and easy for mainstream grocery shoppers.
Former Edelman President, Gail Becker, launched the company in February 2017 with an introductory line of frozen pizzas and crusts – that will save time for today's working parents. CAULIPOWER proudly supports OneSun, a program creating edible gardens at underserved schools across the country to educate kids on where their food comes from, combat obesity and inspire a new generation to love and harvest vegetables.