Press Release

CAULIPOWER® Rockets To The Top 10 Leading Pizza Brands In The U.S & Launches First-Ever Personal-Size Cauliflower Crust Pizza

March 6, 2019

CAULIPOWER ®, America's #1 better-for-you pizza, is now officially a top ten frozen pizza brand -- eating into traditional frozen pizza sales nationwide. The brand also announced today the launch of the first-ever personal-size cauliflower crust pizza, giving fans and industry a sneak peek at Natural Products Expo West 2019 on March 6-8, 2019 booth #N538 featuring tasty samples of its signature pizzas, new cauliflower tortillas, and sister brand, SweetPotaTOASTS.

CAULIPOWER skipped straight from 11th to the 8th best-selling pizza brand in America1 in just eight weeks, propelled by its disruption in the frozen pizza industry. With over 500 brands in the $5.4bn frozen pizza market, CAULIPOWER is the only better-for-you pizza brand in the top ten -- joining the ranks of mainstream pizza brands at grocery. The brand's leap to top ten showcases the market's hunger for innovation in the freezer section and the desire for CAULIPOWER's veggie-first versions of America's favorite comfort foods.

CAULIPOWER also announced today the launch of the first-ever, ultra-snackable cauliflower crust personal-size pizza. Available in Three Cheese and Margherita at launch, the personal-size pizza offers 250 and 280 calories for the entire pizza and will roll out in stores late summer, in time for back-to-school. The new personal-size pizza is hot on the heels of other delicious better-for-you innovations such as the first-ever All Natural Uncured Turkey Pepperoni Pizza in retail, SweetPotaTOASTS, and the all-new CAULIPOWER tortillas.

"We are simply overwhelmed and humbled by the love people are showing for CAULIPOWER. They try us because they want a lower calorie, gluten-free or just healthier version of their traditional pizza," said Gail Becker Founder of CAULIPOWER. "They come back again - and again - because they fall in love with the taste."

CAULIPOWER leads the industry with endorsements from media and loyal fans, including TODAY, New York Times, Fast Company, Forbes, SELF, SHAPE, Women's Health, Eat This, POPSUGAR, Project Nosh, and Progressive Grocer. CAULIPOWER's distribution expansion continues and is now sold at major retailers including Albertsons/Safeway, Walmart, Kroger, Whole Foods Market, and Sprouts.

"We call CAULIPOWER the pizza that loves you back because it tastes like a delicious thin crust pizza, but takes better care of you with less calories, more vitamins and nutrients, half the sugar, and less fat than other traditional and gluten-free frozen pizzas. Now you can have a healthy snack anytime with our new personal-size pizza," continued Becker.

CAULIPOWER ingeniously reinvents your favorite comfort foods to be lavishly nutritious, righteously delicious and accessible to all. CAULIPOWER products use real cauliflower and nothing synthetic, creating vitamin-rich and naturally gluten-free options that are lower in calories, sugar, fat, and sodium. Innovators and originators of a white-hot grocery category, CAULIPOWER is the #1 better-for-you pizza, #1 cauliflower crust pizza, #1 gluten-free pizza, and top 10 frozen pizza brand in the U.S. Founder, CEO and mom of two sons with Celiac Disease, Gail Becker left a global executive position to launch the company in 2017 after realizing that the food industry was in no hurry to offer effortless, healthy options that taste like the real thing. Every CAULIPOWER purchase benefits OneSun, a program installing edible teaching gardens in underserved public schools. CAULIPOWER is brought to you by Vegolutionary Foods, a family of convenient, veggie-forward, meal-hacking products. Find one of CAULIPOWER's 18,000 retailers and get recipe inspiration at or join the @CAULIPOWERED community on social.

1 Excluding private label, Source: SPINS, 4 weeks ending 2/24/19