Press Release

Cauliflower - The Emoji America Did Not Know It Needed

July 17, 2018

CAULIPOWER®, leader of cauliflower-based foods and the fastest growing pizza brand in the U.S., is launching the first-ever campaign for a cauliflower emoji for cauli-philes everywhere. This past year, the media crowned cauliflower as the "it" vegetable used to hack our favorite comfort foods. Now, it's a must-have for shopping lists, but unlike a myriad of other vegetables such as broccoli or eggplant, cauliflower is not represented on today's smartphone keyboards. To remedy, CAULIPOWER took to the streets to create a video and online petition at to show a cauliflower emoji is something we can all get behind. At the link, fans can sign their support, grab a special three-dollars-off offer, and, most of all, have a little fun.

CAULIPOWER staked its claim in the cauliflower culinary space with its introductory line of cauliflower-crust pizzas that became an overnight sensation in the grocery industry. The pizzas are now available in more than 9,500 stores nationwide and have just arrived in Canada. The brand also introduced the first-ever vegetable-based baking mix - CAULIPOWER Cauliflower-Based Baking Mix Original and Paleo – earlier this year. All CAULIPOWER products are innovated with cauliflower as the first ingredient – gluten-free with less sugar, calories, fat, sodium with more vitamins, fiber, nutrients and taste. The brand also supports OneSun, a program creating edible gardens in underserved schools and educating kids on real food, how to plant and grow veggies, and create healthy eating habits that will last a lifetime.

"Cauliflower has inspired everyone from Mark Twain to Bob Dylan to Virginia Wolf with many people trying the vegetable for the first time in a pizza crust," said Gail Becker, Founder and CEO of CAULIPOWER. "With the growing awareness of healthier options, there's always room to make better choices while still having a bit of fun. We are crazy for cauliflower and, as it turns out, we're not the only ones!"

CAULIPOWER reinvents our favorite comfort foods to be naturally nutritious, righteously delicious and accessible to all. CAULIPOWER products use real cauliflower and nothing synthetic, resulting in nutrient-rich, naturally gluten-free options lower in calories, sugar, sodium and fat. Leading an all new grocery category, CAULIPOWER makes convenient pizzas that taste like conventional recipes, only easy for busy, modern families to find and make. Gail Becker, former Edelman President and mom of two sons with celiac disease, launched the company in 2017, and it quickly became the fastest growing frozen pizza brand in the U.S. and #1 gluten-free pizza. CAULIPOWER proudly supports OneSun, a program creating edible gardens in underserved schools and educating kids on where real food comes from. Learn more, find a retailer or get recipe inspiration at and with the @CAULIPOWERED community on Facebook, Instagram, Pinterest, and Twitter.