CAULIPOWER ®, the fastest-growing pizza brand, #1 cauliflower-crust pizza, and #1 gluten-free pizza in the U.S., partners with Blue Star Families for a giveback program to celebrate military families with active duty and veteran members in the weeks leading up to Veterans Day and for Military Family Appreciation Month. The program will serve personal stories, facts, and recipes from families working to thrive through the unique circumstances created by military service.
Blue Star Families' network of thousands of military families will receive an exclusive coupon for $3 off CAULIPOWER pizzas, so they can try a time-saving, delicious product that can provide regular access to nutritious foods when they otherwise might have not have been easily accessible. They will also be encouraged to share healthy CAULIPOWER recipes or special mealtime moments on Instagram, tagging @CAULIPOWERED, @BlueStarFamilies, and #WhatTheBraveCrave for a chance to win a year's worth of pizza. Blue Star Families and CAULIPOWER will share the Instagram giveaway opportunity with their communities to raise awareness and allow other fans a chance to win and to support Blue Star Families; for every entry on Instagram, CAULIPOWER will give $1 back to Blue Star Families1.
"As an immigrant, my father was so proud to serve his country, and the community was his support system in all aspects of his life," said Gail Becker, CAULIPOWER CEO and Founder. "By honoring military personnel, I'm honoring him and the pride he instilled in me. We are thrilled to partner with a program that can help spread education and can enrich the lives of other military families."
"We have seen firsthand how critical food insecurity, obesity, and diabetes can be for veterans and their military families," said Kathy Roth-Douquet, Blue Star Families CEO. "CAULIPOWER is a perfect partner to bring these issues to light and provide an easy, fun way to get millions of American families together to celebrate over the same meal."
CAULIPOWER and Blue Star Families will feature recipes, stories, and more from real military families on their blogs and social media pages. The campaign builds on CAULIPOWER's current efforts with OneSun, a program that works closely with the veteran community to provide jobs installing teaching gardens in underserved schools. CAULIPOWER pizzas are sold at over 15k retailers and its Three Cheese and Margherita Pizza are brand new to Commissaries nationwide, further improving access to healthy, nutritious, easy-to-make foods to military personnel and their families.
Tune in to the @CAULIPOWERED community to follow along, get inspired, and support active and veteran military families.
CAULIPOWER ingeniously reinvents pizza to be lavishly nutritious, righteously delicious and accessible to all. CAULIPOWER products use real cauliflower and nothing synthetic, creating vitamin-rich and naturally gluten-free options that are lower in calories, sugar, fat and sodium. Innovators and originators of a white-hot grocery category, CAULIPOWER is the #1 cauliflower crust pizza, #1 gluten-free pizza, and fastest growing pizza brand in the US. Did we mention they make Baking Mix too? Founder, CEO and mom of two sons with Celiac Disease, Gail Becker left a global executive position to launch the company in 2017 after realizing that the food industry was in no hurry to offer effortless, healthy options that taste like the real thing. Every CAULIPOWER purchase benefits OneSun, a program installing edible teaching gardens in underserved public schools. CAULIPOWER is part of Vegolutionary Foods, a platform of convenient, veggie-forward, meal-hacking products. Find one of CAULIPOWER's 15,000 retailers and get recipe inspiration at eatCAULIPOWER.com or join the @CAULIPOWERED community on social.
About Blue Star Families
Blue Star Families builds communities that support military families by connecting research and data to programs and solutions, including career development tools, local community events for families, and caregiver support. Since its inception in 2009, Blue Star Families has engaged tens of thousands of volunteers and serves more than 1.5 million military family members. With Blue Star Families, military families can find answers to their challenges anywhere they are. For more information, visit bluestarfam.org.
1 Donation maximum $10,000.