Press Release

Study Shows America's Relationship To Pizza: It's Happy And Healthy, But Also Complicated

February 6, 2019

CAULIPOWER ®, America's #1 better-for-you pizza, conducted a study to dive into America's love affair with pizza. The survey1 shares the complex psychology of America's healthy eating choices and their favorite comfort foods. Americans love pizza and would eat even more if it was healthier. In honor of the findings, CAULIPOWER is showing up on National Pizza Day, 2/9, letting America know that they no longer have to choose between guilty pizza eating and no pizza eating. Fans can visit to share a FREE PIZZA with someone they love starting National Pizza Day, 2/9, through Valentine's Day.

No surprise, that 98% of Americans eat pizza and a whopping 54% of pizza-eaters go so far as to say those three big words: "I love pizza." Close to 30% of pizza eaters say that pizza is a mealtime staple at least once a week and 33 million Americans admit they would choose pizza to be their last meal on Earth.

So much so that 63% of us would give up extraordinary things to eat pizza as much as we want without feeling guilty:

  • 37% would have a social media detox for one year
  • 17% would throw their smartphones away for one month
  • 16% would give up sex for a year. That's 26 million newly-celibate Americans!

Many Americans think about ghosting their favorite food when considering healthy eating. If Americans want to lose weight or try to eat healthier, 84% would completely rethink their relationship to pizza, while 26% agree that pizza is bad for their health. Meanwhile, nearly half, 45%, would simply say bye, bye, bye to pizza.

Like all epic love quests, Americans are desperately seeking their perfect pizza match. Nearly three-quarters of Americans would eat more pizza if it was healthier. What does "healthier" mean? Lots of things: half the calories (69%), rich in nutrients (45%), having veggies (31%) or half the sugar (27%).

"The research confirms everything that our delighted customers have been telling us for two years. They love CAULIPOWER because it offers them a healthier and better-for-you version of their favorite food," said Gail Becker, CAULIPOWER CEO and Founder. "No one needs to ditch pizza. You can literally have your pie and eat it too. To celebrate National Pizza Day, we are launching a buy-one-get-one-free offer so more people can fall in love with pizza all over again."

In a grand gesture, pizza is publishing a full-page love letter in the New York Times to the 84% of Americans who the research reveals might be having second thoughts about their relationship with pizza when choosing to eat healthier. The campaign is supported by billboards in two of America's pizza capitals, New York City and Chicago. To learn more, visit:

CAULIPOWER ingeniously reinvents your favorite comfort foods to be lavishly nutritious, righteously delicious and accessible to all. CAULIPOWER products use real cauliflower and nothing synthetic, creating vitamin-rich and naturally gluten-free options that are lower in calories, sugar, fat, and sodium. Innovators and originators of a white-hot grocery category, CAULIPOWER is the #1 better-for-you pizza, #1 cauliflower crust pizza, #1 gluten-free pizza, and fastest growing pizza brand in the U.S. Founder, CEO and mom of two sons with Celiac Disease, Gail Becker left a global executive position to launch the company in 2017 after realizing that the food industry was in no hurry to offer effortless, healthy options that taste like the real thing. Every CAULIPOWER purchase benefits OneSun, a program installing edible teaching gardens in underserved public schools. CAULIPOWER is brought to you by Vegolutionary Foods, a family of convenient, veggie-forward, meal-hacking products. Find one of CAULIPOWER's 18,000 retailers and get recipe inspiration at or join the @CAULIPOWERED community on social.

1. CAULIPOWER Pizza Survey was fielded between January 28th - January 30th, 2019 among 1,002 nationally represented Americans aged 18+ via an online survey by Kelton Global.